MY WAY

To demonstrate the versatility of self-expression offered by JoggJeans, visually.


OOH, and magazine advertorials will highlight opposite duos in a mirrored playing card aesthetic, where different models wearing the same pairs of JoggJeans, would simultaneously rock their own vastly different styles. Similar to playing cards, the prints would all have a ‘suit’ marked with a Diesel #MYWAY sticker to signify that difference and individuality are celebrated.

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Credits

AD: Divya Jain
AD: Joshua Lang