SPIN OUTSIDE

Stationary bike programs like Peloton and Spin Class account for a multi-billion dollar industry. Many of these indoor cyclists do not currently ride outdoors.

To prove that Toronto Bike Share can provide all the same benefits of any spin class out there, we took the best features of spinning - engaging coaches, dynamic playlists, community building, and trackable metrics - and added them to the Bike Share App. Riders would further be rewarded for completing their milestones with Spin Coins which could be used to facilitate payments towards overage fees and future Bike Share -bike rentals.

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OOH Billboards.

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App Work.

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Instagram.

Credits

AD: Divya Jain
CW: Joshua Lang