TATA NEU

Tata Neu, a first-of-its-kind super app that brings together everything under the Tata umbrella, from flights and hotels to groceries and gadgets, 
our goal was to introduce the app to India in a simple, relatable way. 

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We created a series of  films that showcased everyday situations where people naturally chose Tata products, without even realizing it.  The message was clear: 
if you already choose Tata, now do the smarter thing, get it all and more on Tata Neu.